Some Social Media Housekeeping Around The Explorer

March 19, 2010 · Comments

I love that you come here and read what I have to say. I’m always humbled at the number of comments, traffic, etc. For some, my site is a gnat on the windshield. But I know there are others who would love to have a blog that has the same amount of visitors, visibility, etc.

Read More

{ 5 comments }

More Articles By Category

Social Media

Public Relations

Social Media Monitoring

RSSRSSRSS

Philosophy

Advertising & Marketing

Search Marketing

RSSRSSRSS

Targeting Influencers: A Case Study With Chevy Volt

March 17, 2010

I don’t write about cars. I don’t really even write about gadgets. But I’m writing about the Chevy Volt electric car today. Why? Because the folks at Chevy are using influencer targeting as a method to get the word out about their car. No, I’m not succumbing to the power of a good pitch. The [...]

Comments Keep Reading Here

What Bloggers Should Know About PR And Advertising

March 15, 2010

I was dumbfounded when I read a recent New York Times article about mommy bloggers that indicated a conference session topic at an event called Bloggy Bootcamp was how to let public relations firms know you don’t work for free. A few months ago, I reached out to a prominent mommy blogger on Twitter to [...]

Comments Keep Reading Here

Collaborate With Me On Collaboration

March 12, 2010

Collaboration, though vague in definition, seems to be one of the more powerful end results of successful social media efforts. Whether it’s collaborating internally to improve business processes and efficiencies or gang-tackling a product improvement with your own customers, social media tools seem to tear down silos and connect people across disciplines for the betterment [...]

Comments Keep Reading Here

Conference Productivity Tips For SXSW

March 10, 2010

South by Southwest Interactive begins in ernest tomorrow as geeks from everywhere descend upon Austin, Texas. If you’ve heard of “South by,” you’ve probably been told it’s an amazing experience that is largely defined by parties and networking. Conference productivity is often tossed by the wayside at these things, but if you don’t plan for [...]

Comments Keep Reading Here

Sysomos Offers Location Based Monitoring Service

March 9, 2010

Social media monitoring firm Sysomos is launching a free location-based monitoring service today it’s calling FourWhere. The tool mines publicly available Foursquare data (tips) and mashes them up with a Google map of the location you’ve entered. There’s no sign-up or account required. It’s just clever link-bait and enthusiasm-building from one of the emerging players [...]

Comments Keep Reading Here

Get Ready For Firefly Funnel Cake Fandango!

March 8, 2010

Some of you know my dad, Chillie Falls, owns a funnel cake trailer. He even blogs about his adventures selling cakes all over Virginia and elsewhere. You also probably know that I’ve been known to put on a party or two in my time. And yeah, sometimes they sound like an odd combination of locations [...]

Comments Keep Reading Here

An Example Of What Is Killing Newspapers

March 5, 2010

Sunday’s Courier-Journal, Louisville’s daily newspaper, is one of the few tactile media publications I still read. I get the paper every day delivered in my RSS feeds, but Sunday mornings with local newspapers are still useful, if for the experience alone. My wife enjoys perusing the coupons. I like reading feature stories and the agate [...]

Comments Keep Reading Here

Is Your Blog Your Social Media Hub?

March 3, 2010

Corporate blog expert Debbie Weil has asked the question, “Should blogging be the hub of your social media efforts?” Tomorrow afternoon, Jay Baer and Chris Baggott will take a stab at answering that in a Compendium Blogware webinar of the same name. Sign up now. Seats are limited.
While Debbie has a fantastic discussion going on [...]

Comments Keep Reading Here

readMedia Makes Local Press Release Delivery Easy

March 1, 2010

Let’s get one thing straight about press releases: They are not the primary driver for good public relations. Words on paper does not a relationship make. They are, however, an important component to delivering information to those who wish to cover your organization, event or company. For most, local press releases — those sent to [...]

Comments Keep Reading Here

← Previous Entries